- Retain customers - Improve vendor relations - Increase worker efficiency - Bring in new business - Increase frequency of purchases

1) Helps insure one-time customers into lifetime customers AND shortens the amount of time in between purchases.

2) Business thank you cards or letter can increase your customer referrals. A business thank you letter is great non-intrusive way to increase your sales and referrals. Always send a thank you note to a customer or business associate who refers a customer to you (and if it is a big customer, a thank you gift wouldn't hurt). Saying thank you with a coupon to loyal customers during your slow season is a great way to boost sales and customer appreciation.

Business Thank You Letters - Your Secret Marketing Weapon

Clearly, people value respect, appreciation and recognition just as much as — and often more than — monetary rewards.Recognize individual achievement whenever you can. Or, you may choose to implement a more formal recognition program. The program can be tailored to suit any goal, from increasing points scored to improving corporate sales to bringing up the class grade point average. It’s a fairly simple process, and it doesn’t have to involve spending a lot of money — remember, it’s the recognition itself that’s so important.Creating a recognition programA recognition program is the best way for any company to provide employees with these "good vibrations." Remember, the ultimate goal is to motivate those involved to reach higher levels of achievement, as well as provide for recognition among peers. Make sure your objectives are realistic and quantifiable.Step 3: Communicate the program clearly and completely. How to give a rewardWhether your organization presents awards in a black-tie ceremony or you do the lunch thing, here are a few points to remember:There are three elements common to every award presentation: the people getting the awards, the people giving the awards, and the awards themselves.Determine who attends the awards ceremony, who presents the award, and who receives the award. The most effective goals are those people believe they can achieve if they plan and execute properly. Now you will see a marked increase in effort, which will translate into an increase in performance.Corporate logos and symbols as motivatorsIt's your corporate logo. Employees love their company's logo. Need more proof?